Online retailing is the process of selling products or services to end consumers over the internet, without the need to visit a physical store or location for the commercial transaction. This type of commerce includes purchasing, selling, payment, and delivery operations conducted through electronic platforms such as websites, mobile apps, and other online platforms.
E-commerce offers several advantages, such as broad access to customers in different locations, providing convenience for online shopping anytime and anywhere, and offering a wide range of products and services. It also enables businesses to directly engage with customers, analyze their behavior and preferences, and improve their services and trading practices.
E-commerce represents one of the modern and advanced methods in marketing and commerce that meets the needs of customers in the digital and technological age.